The new Merchant Center is now available to all Groupon merchants. The feature could be a double-edged sword, encouraging retention or desertion depending on a merchant’s feedback.
Worse, a 2010 study showed that just 36% of customers spend more than the value of a deal, and just 20% return to the business. Data on satisfaction rates is scarce, though. Customer satisfaction is a big question for merchants wondering if they should start or continue running daily deals. It includes the real-time percentage of deal customers who would recommend the business to a friend, plus their comments. To combat the lack of transparency around customer satisfaction with daily deals, Groupon today launched a new version of its Merchant Center.
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